Generally, viral marketing describes any marketing strategy that use pre-existing social networks that encourages individuals to pass on a marketing message to others, creating the potential for exponential growth in the message’s exposure, brand awareness and influence. The effect of self-replicating viral processes of viral marketing is similar to the spread of pathological and computer viruses. With viral marketing, it has become much easier for marketers to get big fast.
Certain viral marketing campaigns which are worth mentioning include Microsoft?s Origami Project campaign, Carlton Draught?s Big Ad campaign, Gmail, Ford Motor Company?s Evil Twin campaign, Heinz?s Ketchup Against Tomato Cruelty campaign, Jamie Kane?s BBC sponsored online game, etc.
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