Make your own viral marketing

Now you know what is viral marketing and the benefits of viral marketing, it is time to make your own viral marketing content. Here are some dummy’s guides on how to start your own viral marketing today.

• Be Creative
  Unleash your creativity to create content that is appeal to the mass audience. It is said that the hard part about creativity isn’t coming up with something no one has ever thought of before. The hard part is actually executing the thing you’ve thought of.
• Do something out of the ordinary
  Users love that you have the resources and guts to do things that are out of the ordinary because this is what takes for the best viral marketing campaigns.
• Create something controversial
  There is no question that a bold marketing strategy for viral marketing is to create something that is controversial. Something that everyone would loke to talk about. That’s what is needed to power a viral marketing campaign. However, there is always risky side to it. Finding a good balance is something that requires years of experience.
  
• Offer something that is free
  There are a number of mistakes that are often made when establishing a business plan that includes viral marketing. The classic mistake is to charge a fee for service when the benefits are not easily identified. In order to create hype or buzz for your marketing plan, it relies on large user base. The best way of doing so is to offer something that is free. Profit should only be introduced once the product has established a large user base, and the fee should be attached to added features and not the basic product.
• It is all about sharing, downloading and embedding
  In order for something to succeed virally, sharing/downloading/embedding is the most important component. In other words, you should able to provide the followings to your readers:
  • Downloadable content. This is applicable to pictures, videos, ebooks, widgets, icons etc.
  • Sharable content. Provide links where users can send and share easily with friends.
  • Embeddable content. Allowing your users to be easily embed the content on their own sites.
  • Submit content to social networking sites. Allowing your content to be easily submit it to varies social networks - Digg, Reddit, Netscape, del.icio.us, facebook etc.
• Offer an incentive
  Viral marketing works best when a valuable and tangible incentive is offered, encouraging individuals to forward an email message to their friends. One good example of an incentive is by offering an incentive of like 20 percent off referrers’ next purchase or coupon if they forward the message to five friends.
• Create a parody
  A parody is a subviral marketing technique. It involves creating parodies or tangential take offs of a famous viral marketing campaign and distributing them over the Internet to create a buzz regarding your product/service. Parody thrives on the creation of spoofs or irreverent takes on one’s brand that is already established out there. (Example of creative parodies are : Apple Switch Parody, Apple PC vs MAC, and many more.)
• Create sequel
  If you have a viral marketing campaign that is very successful, then you should leverage on that and create a sequel viral marketing campaign. When you got people’s attention then you need to act, and one the best ways of doing that is to give them more. Sequels are your best options. (Example of sequels are : sequel to movies, sequel to TV ads, and many more)

I guess that is all the Guide that you need to know about viral marketing. If you have any comments, please share them with me.